About Keroche
Kenya's proudly homegrown beverage manufacturer — brewing excellence since 1997.
Founded by Vision, Built by Passion
Keroche Breweries was founded in 1997 by Joseph Karanja and Tabitha Karanja — pioneering Kenyan entrepreneurs who dared to challenge the status quo in an industry dominated by multinational corporations.
Starting from Naivasha in Kenya's scenic Rift Valley, Joseph and Tabitha's vision was clear: create world-class beverages that are proudly Kenyan, create local employment, and prove that Kenya could compete on quality with any global brand.
Today, Keroche Breweries operates one of Kenya's most modern beverage manufacturing facilities, producing beer, bottled water, and spirits enjoyed across East Africa.
Our Purpose
Vision
To be the leading beverage company in Africa, delivering world-class brands while promoting Kenyan pride and quality.
The company aims to expand beyond Kenya into regional markets while showcasing Kenyan-made beverages and supporting local industries.
Mission
To produce high-quality, innovative beverages that satisfy customers while supporting local farmers, creating employment, and contributing to economic growth.
- ✓ Producing premium beers, spirits, and beverages
- ✓ Supporting local raw materials such as sorghum and barley from Kenyan farmers
- ✓ Creating jobs and supporting communities
- ✓ Ensuring responsible and sustainable business practices
Core Values
- ✓ Quality and Excellence – Producing beverages that meet international standards.
- ✓ Innovation – Continuously developing new products and brewing techniques.
- ✓ Kenyan Pride – Promoting locally made products and supporting the national economy.
- ✓ Integrity – Operating ethically and complying with regulations.
- ✓ Community Responsibility – Supporting local communities, farmers, and responsible drinking initiatives.
Our Journey
Keroche Breweries founded in Naivasha, Kenya
Launch of Summit Lager — Kenya's first locally owned premium beer
Introduction of Viena Ice spirits range
Launch of Keroche Water division
Expansion of production capacity and new product lines
African Best Growing Companies
First Runners Up for Manufacturer of the Year
Our Leadership Team
Joseph Karanja
Chairman & Co-Founder
Co-founder and strategic leader driving Keroche's growth across East Africa.
Tabitha Karanja
CEO & Founder
Founder of Keroche Breweries, pioneer of Kenya's beverage industry.